Leveraging the Aftermarket to Improve Customer Retention

It’s a well-known secret: Acquiring new customers costs 10 times as much as keeping and nurturing existing clients. Business leaders recognize the challenges and increasing opportunities of the aftermarket, and are placing more emphasis on the sales of spare parts and services.

By offering a state-of-the-art digital buying experience, manufacturers will make the  purchasing process for professionals easier, and will be able to guide them towards a broader range of products and services.

E-commerce specialist Mauro Boffardi and product information specialist Mattias Löfstrand will share the formula for converting each sale onto a long and profitable customer relationship.

What will you learn?

• What motivates your customers to return.
• How your departments can support each other.
• How a customer portal is more than just a shopping basket.
• How gathered data can improve the development of new business models.

Want to know more? Write to Karishma Rao