In the parts business, accurate information on product structures, actual installed bases, and versioning are extremely crucial. Typically, a well implemented sales strategy can increase customer experience, retention, and loyalty. Hence, personalization is a key element that aids in presenting relevant information to the customer for a seamless buying experience.
We’ll address the complexities that come with implementing personalization for the aftermarket and also provide an overview of complementary tools needed.
Additionally, we will be in conversation with Lars Nilsson, VP After Sales at Ålö, to discuss the impact of digitalization and new initiatives to improve their users’ experience.
- Overview of the toolset available for an OEM to personalize the spare part business
- Business Impact of Asset Management and Serial Number Handling
- Steps to minimize the risks of losing market share to third party vendors